DesignGroove
Developed a comprehensive brand identity system for DesignGroove, an Arizona-based design agency specializing in web development. The project encompassed full brand strategy, visual identity design, and detailed brand guidelines to establish their market presence.
Year
2024
Service
Branding
Category
Brand Identity
Tool
Illustrator
The centerpiece of the identity is a cleverly crafted logo featuring a UI toggle switch stylized within the double "O" of "Groove." This innovative design element reflects the agency's web development expertise while providing versatile applications across digital platforms. The toggle concept offers creative flexibility, potentially serving as an interactive element for features like dark mode switching on their website.
The brand system includes a carefully curated color palette featuring soft pastels—purple, blue, peach, and sage green—balanced with neutral tones to create a modern, approachable aesthetic. The typography selection pairs contemporary sans-serif fonts with clean, readable typefaces that maintain professionalism across all applications.
Deliverables included comprehensive brand guidelines covering logo usage, color specifications, typography hierarchy, and application examples. The cohesive system positions DesignGroove as a forward-thinking agency that understands both design principles and user experience, giving them the tools to consistently communicate their innovative approach to web development services.
