Paddl
Created a comprehensive brand identity and digital experience for Paddl, a premium pickleball equipment company specializing in rackets, balls, and nets. The project encompassed logo design, full brand identity development, and a custom website built in Framer.
Year
2025
Service
Brand Identity & Web Design
Category
Website
Tool
Framer, Illustrator
The website design emphasizes product showcasing and team storytelling, featuring the core team members who embody the brand's competitive spirit. Key features include an intuitive product catalog, team profiles highlighting each player's unique strengths, and customer testimonials that build trust and credibility. The responsive design ensures seamless functionality across all devices while maintaining the brand's energetic personality.
The brand identity captures the energy and precision of pickleball with a modern, athletic aesthetic. The logo features clean typography with distinctive visual elements that reflect the sport's dynamic nature. The color palette combines bold greens with sophisticated neutrals, creating a professional yet approachable brand presence.
The result is a cohesive brand experience that positions Paddl as a premium player in the pickleball market, connecting with both recreational players and serious athletes through authentic storytelling and high-quality design execution.
