Paddl
Paddl makes pickleball equipment, from paddles and balls to nets. I developed the brand identity and built a Framer website with a shared design for the product catalog and team pages.
- Year
- 2025
- Focus
- Brand Identity & Web Design
- Tools
- Framer, Illustrator
The challenge
The project needed to introduce an equipment brand and give visitors a reason to explore its products. The identity had to work across the website and other brand materials, while leaving room for the people and stories behind Paddl.
The approach
I paired a dark, neutral foundation with a bright green accent and a dotted brand mark. The website brings together the product catalog, player profiles, and customer testimonials, with a consistent visual style from one page to the next.
Products and players, together.
The product pages explain the equipment, while the team pages introduce the players behind the brand. Shared type, color, and layout treatments keep the experience connected.
