I was responsible for designing a full brand development kit for the design agency DesignGroove. Included in the brand package are the logo, color palette, typography, & branding guidelines.
My design work lives at the intersection of modernism & simplicity. Placing emphasis on typography, color, and motion. — My process begins by visualizing an overall narrative for the project, making it impossible to ignore. — I iterate many times and grab the best parts of each iteration, making sure to incorporate interaction into my designs because you feel a connection when things move as you’d expect them to.