I was responsible for designing a full brand development kit for the Arizona based design agency, DesignGroove. Specializing in web development, a UX switch is stylized into the double O in 'Groove'. This gives them freedom to get creative with the logo in different applications. Perhaps it is an interactable toggle for dark mode on their home site. Included in the brand package are the logo, color palette, typography, & branding guidelines.
www.designgroove.io
My design work lives at the intersection of modernism & simplicity. Placing emphasis on typography, color, and motion. — My process begins by visualizing an overall narrative for the project, making it impossible to ignore. — I iterate many times and grab the best parts of each iteration, making sure to incorporate interaction into my designs because you feel a connection when things move as you’d expect them to.